Welcome to Latitude46 ("we," "us," or "our"). We are committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, contact us, or book our kitesurfing and mountain guiding services.

As a business based in Zermatt, Switzerland, we comply with the Swiss Federal Act on Data Protection (FADP) and, where applicable, the EU General Data Protection Regulation (GDPR). By using our services, you agree to the practices described in this policy.

The data controller responsible for your personal information is: Latitude46 Zermatt, Switzerland Email: hello@latitude46.net

We collect only the data necessary to provide our services and ensure your safety.

A. Information You Provide Directly

• Contact & Booking Data: When you inquire or book via our website, email, or WhatsApp, we collect your name, email address, phone number, preferred travel dates, and group size.
• Sensitive Personal Data: For trip planning and safety, we may collect health information (e.g., injuries, allergies, medical conditions) and emergency contact details. This data is treated with heightened confidentiality and used strictly for safety management during your trip.
• Communication Data: If you contact us via WhatsApp or email, we retain chat logs containing booking and travel information for the duration of the service.

B. Automated Data (Cookies & Analytics)

• Website Usage: Our website is built on WordPress. While we currently do not actively use tracking tools, we may implement Google Analytics or similar services in the future to understand website traffic.
• Cookies: We may use essential cookies to ensure the website functions correctly. If we implement analytics or marketing cookies, we will seek your consent via a cookie banner in accordance with Swiss and EU laws.

C. Payment Data

• We do not store credit card numbers or financial data on our servers.
• Payments are made via Bank Transfer or Cryptocurrency. Your banking details are shared directly with your financial institution and ours only for the purpose of processing the transaction.

We use your personal data strictly for the following purposes:

• To respond to your inquiries and provide information about our services.
• To manage bookings, logistics, and itineraries (including coordinating with hotels and transport providers).
• To ensure your safety during trips (using health/emergency data).
• To send invoices and manage administrative/tax obligations.
• To communicate with you regarding your trip status.
• Future Marketing: We may send newsletters or promotional offers only if you have explicitly opted in. You can unsubscribe at any time.

We do not sell, trade, or rent your personal data. We only share data with trusted third parties when necessary to fulfill your booking:

• Service Providers: We may share your name and relevant trip details with hotels, pousadas, transfer drivers, and local guides in Brazil or Switzerland to secure your accommodation and transport.
• Technical Partners: Our website is hosted on WordPress. We may use tools like Google Workspace (Meet, Calendar) for scheduling and WhatsApp for communication. These providers have their own privacy policies.
• Legal Requirements: We may disclose data if required by Swiss law or to protect our rights and safety.

Note: We do not book equipment rentals or insurance on your behalf; therefore, we do not share your data with rental shops or insurance companies unless you explicitly request us to do so as part of a custom arrangement.

Your data may be transferred to and processed in countries outside of Switzerland, including Brazil (for trip logistics) and the United States (if using tools like Google or WhatsApp).

• We ensure that any international transfer is conducted with appropriate safeguards.
• For transfers to countries without an adequacy decision (like Brazil or the US), we rely on contractual clauses and the necessity of the transfer to fulfill our contract with you (i.e., organizing your trip).

Cookies are small text files stored on your device when you visit our website. We currently use strictly necessary cookies to ensure the website functions correctly (e.g., maintaining security and network management). In the future, we may implement analytics cookies (such as Google Analytics) to help us understand how visitors use our site, allowing us to improve our content and user experience. These tools collect anonymous data (such as pages visited and time spent on site) and do not identify you personally. If we introduce non-essential cookies, we will display a cookie consent banner on your first visit, giving you the choice to accept or decline them in accordance with Swiss and EU regulations. You can manage or disable cookies at any time through your browser settings.

We retain your personal data only for as long as necessary:

• Active Service: During your inquiry and trip duration.
• Legal/Tax Obligations: We retain booking and invoice data for 2 years after your trip concludes to comply with Swiss tax and commercial laws.
• Deletion: After this period, or upon your valid request (see below), your data will be securely deleted or anonymized, unless a longer retention period is required by law.
• WhatsApp Logs: Chat logs containing travel info are deleted after the service is completed.

Under Swiss and EU law, you have the following rights regarding your personal data:

• Right to Access: Request a copy of the data we hold about you.
• Right to Correction: Request correction of inaccurate or incomplete data.
• Right to Deletion: Request deletion of your data ("Right to be Forgotten"), subject to legal retention obligations (e.g., tax records).
• Right to Export: Request your data in a structured, machine-readable format.
• Right to Withdraw Consent: Withdraw consent for marketing communications at any time.

To exercise these rights, please contact us at hello@latitude46.net. We will respond to your request within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the Swiss Federal Data Protection and Information Commissioner (FDPIC) or your local data protection authority.

We implement appropriate technical and organizational measures to protect your data against unauthorized access, alteration, or destruction. This includes using secure communication channels (encrypted email, WhatsApp) and limiting access to your data to essential team members only.

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a new "Last Updated" date.

Our Content: All photos, videos, text, and graphics displayed on this website are the intellectual property of Latitude46 (or our credited partners) and are protected by copyright laws. You may not reproduce, distribute, or use this content for commercial purposes without our explicit written permission. Client Images: We often capture photos and videos during our trips to share the experience. However, we never publish images or videos containing identifiable clients on our website or social media without their prior, explicit written consent. If you join a trip, you will be asked to sign a separate media release form if you are comfortable having your image used for marketing. You have the right to decline this without affecting your booking or service.

If you have any questions about this Privacy Policy or our data practices, please contact us: Latitude46 Zermatt, Switzerland Email: hello@latitude46.net